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The 3 Most Dangerous Misconceptions Many Designers Have
About Growing Their Business

Dangerous Misconception #1:

If you do what you love the money will follow.
Unfortunately that’s not always the case. You have to be doing what you love but be doing it with an end result in mind and a workable plan to achieve it.

Dangerous Misconception #2:

It’s all about the creative process.
Not so. Creativity is just one piece of the puzzle to a successful business model in the highly competitive design industry. Your ultimate success over the long haul will be based on how you market, brand, differentiate, sell, negotiate, adapt to change and many other critical components.

Dangerous Misconception #3:

You can go it alone.
This is perhaps the most dangerous of the three. To truly succeed you need a community of minds pitching in for you in all areas at all times…a resource that’s available whenever you need it.

Fact: To Continually Excel and Maintain Steady Growth You Need an Ongoing Source of the Latest Information, Cutting Edge Resources and Fluff-Free Advice

Introducing The Coaching Club
The next big thing from The Designer’s Coach, Neil Gordon

How many times have you lost momentum, fallen off track or felt like your business was merely treading water?

How would it feel to be able to enjoy a constant stream of real, time-tested advice from a proven expert at growing design businesses just like yours?

Would it feel like a weight’s been lifted? Would you be able to better navigate around a murky, uncertain future and into long term growth and financial security?

It’s an energizing feeling, knowing that you have the power to achieve any goal you set.

That’s what The Coaching Club is all about.

Get ahead of both the curve and your competition.

See which trends are fly-by-night duds and which ones you should jump on quickly.

Discover a constant flood of information on growing your design business, no matter where it currently stands on the food chain.

The Coaching Club could very well be the missing piece of the puzzle for your business.

The moment you join you’ll become a member of my inner circle, an elite group of forward-thinking designers who know the importance of having a solid business strategy and who realize that it takes an ongoing flow of solid information to get on top and stay there.

The Drapery Coach--Imagine having a hot line to a 20 year veteran in the window covering business.

What if you had someone to call to assist with your portfolio strategy, challenging designs, fabrication dilemmas, installation questions and anything concerning window treatments, bedding treatments and even Reupholstery?

When you join the Coaching Club you will get access to Neil Gordon via email or phone to come to your rescue.

Think of the ways you can use this hotline to help your business: The way out of a difficult situation with a client. Design solutions to challenging windows. Help with calculating yardage, your portfolio strategy, finding the right resource and much more...

Here’s what you get as a member of The Coaching Club:

One Free Pro Study Unit each month
This is has a value of $149 for most Study Units

Unlimited 33% off all Units and Courses
You can save big on Study Units and Course

The Designer's Coach Monthly Newsletter
A monthly e-newsletter filled with valuable, practical and industry insider information

Monthly Group Coaching Call
A scheduled monthly group call to discuss timely issues

One Month Free -$49.95/Month
Sign up today and get one month free.

Pay the Annual fee of $499
Save $100 over the monthly payments

There is a one year minimum commitment for the Coaching Club.
Billing begins 30 days after sign up for Annual Membership
***For Monthly Membership the 12th month is FREE.

To join the Club click here:

Monthly Membership for Only $49.95/Month

Yearly Membership for Only $499/Year

I just wanted to say THANK YOU for all of your help and advice. It really has inspired me to move ahead with expanding the business MUCH sooner than I had ever planned. I really enjoy my new role as an owner/manager. It's nice stepping back from the retail end of things to really take a look at the business itself. I definitely have renewed excitement in my work.

Lisa Cibula,
Breckenridge Blinds & Draperies, Inc.

Read Neil's latest article in the September issue of Interiors & Sources.

Biography

Neil Gordon, The Designer's Coach comes from a family in the Home Furnishing business. His career began early cutting his first roller shade at the tender age of 10. As a third generation retailer he learned from his parents and grandparents, the subtleties of running a business. These powerful role models taught him the value of building relationships in selling. At the age of 28 in Boca Raton, Florida he started his first business as a custom drapery workroom to the trade and built a successful window treatment company.

In 1991, he relocated back to his childhood roots in New York and established his window treatment design and sales business, "Decorating with Fabric". As a full custom workroom, they fabricate window treatments, bedding treatments and upholstery. During the past 16 years, Decorating with Fabric has created exceptional designs and unique window treatments for thousands of delighted clients throughout the eastern seaboard.

Neil Gordon has served on the editorial board of Window Fashion magazine, and was a monthly columnist. He has been featured as a cover story in Drapery and Window Covering Magazine. He is a business coach and his site www.the
designerscoach.com serves the interior design industry.

Neil recently started a new online learning website called The WCU Online www.thewcu.com. This is a site dedicated to training window covering professionals in all aspects of their business.