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Lesson B-410-2 Benchmarking and Goals                                       $149

The difference between a beginner and a professional in this business is simple.  Professionals make much more money because they follow a set of benchmarks and practice regular goal setting and achievement.

When you have a solid plan of action in front of you including a benchmark to shoot for in these categories:

  • number of appointments
  • closing ratio
  • average size of sale

…you will be much more equipped to meet aggressive goals and vastly improve your business.

People who don't set business goals are treading in dangerous waters.  They're saying that they're willing to let the winds of change, fate, economy and any variety of other unforeseen factors dictate how their business is going to flow.

On the other hand, it's been proven time and time again that those businesses who plan their work and work their plan, with an end game in mind and a strategy to get there, which includes setting and achieving regularly structured benchmarks and a visualization of the ideal outcome, are much more successful than those who leave things to chance.

In the Benchmarking and Goals lesson we'll give you a proven method for setting achievable benchmarks, as well as give you a strong attack plan for setting and achieving any goal for your business you have in mind.

At WCU we recognize the need for setting realistic goals and we know how important it is for your business.  Even if you're currently setting goals and benchmarks this lesson will act as a refresher and even give you ideas and tactics that you may have missed.

If you're a professional then don't do business like a beginner.  It's time to put this lesson into place for your company.

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Biography
Neil Gordon, The Designer's Coach comes from a family in the Home Furnishing business. His career began early cutting his first roller shade at the tender age of 10. As a third generation retailer he learned from his parents and grandparents, the subtleties of running a business. These powerful role models taught him the value of building relationships in selling. At the age of 28 in Boca Raton, Florida he started his first business as a custom drapery workroom to the trade and built a successful window treatment company.

In 1991, he relocated back to his childhood roots in New York and established his window treatment design and sales business, "Decorating with Fabric". As a full custom workroom, they fabricate window treatments, bedding treatments and upholstery. During the past 16 years, Decorating with Fabric has created exceptional designs and unique window treatments for thousands of delighted clients throughout the eastern seaboard.

Neil Gordon has served on the editorial board of Window Fashion magazine, and was a monthly columnist. He has been featured as a cover story in Drapery and Window Covering Magazine. He is a business coach and his site www.the
designerscoach.com
serves the interior design industry.

Neil recently started a new online learning website called The WCU Online www.thewcu.com. This is a site dedicated to training window covering professionals in all aspects of their business.
 

 

 

 

 

 

 


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