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Lesson B-223-1 The Perception Package $149

The perception package is everything you and your company offer to the public. Every image, color, and texture you present; the feel of your business; your products and services. It's the way your prospects, clients and referral partners experience your business. Just as your body language and your facial expressions add meaning to your words, your Perception Package adds meaning and impact to the way you do business with your clients. To understand your Perception Package, you must experience it as your clients experience it.
. The image of your business is the picture created in the minds of your prospects, clients and referral partners.

. It's their emotional impression.

You will learn how to improve your Perception Package by:

. Checking out other businesses

. Evaluating your current Perception Package

. Developing your future Perception Package

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Biography

Neil Gordon, The Designer's Coach comes from a family in the Home Furnishing business. His career began early cutting his first roller shade at the tender age of 10. As a third generation retailer he learned from his parents and grandparents, the subtleties of running a business. These powerful role models taught him the value of building relationships in selling. At the age of 28 in Boca Raton, Florida he started his first business as a custom drapery workroom to the trade and built a successful window treatment company.

In 1991, he relocated back to his childhood roots in New York and established his window treatment design and sales business, "Decorating with Fabric". As a full custom workroom, they fabricate window treatments, bedding treatments and upholstery. During the past 16 years, Decorating with Fabric has created exceptional designs and unique window treatments for thousands of delighted clients throughout the eastern seaboard.

Neil Gordon has served on the editorial board of Window Fashion magazine, and was a monthly columnist. He has been featured as a cover story in Drapery and Window Covering Magazine. He is a business coach and his site www.the
designerscoach.com serves the interior design industry.

Neil recently started a new online learning website called The WCU Online www.thewcu.com. This is a site dedicated to training window covering professionals in all aspects of their business.