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Lesson B-223-1 The Pinocchio Principle      $149

We all know the story of Pinocchio and his fondness of stories. Well his stories got Pinocchio into trouble, but stories are what will make your career take off. In this Webinar you will learn how “Telling your Story” is the key strategy to sales success.
For eons upon eons we crave stories, but why do we forget this when we try to tell others about our business? Is it because we are poor storytellers? You will get some real examples on telling your story through the concept of finding a niche marketing strategy.
The market for feelings is much larger then the market for products. How will you tap into this goldmine? You will see how other famous brands use the concept of storytelling.
Join me for a great story and remember what Einstein said: “Imagination is more important then Knowledge”.
To enroll click here

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Biography
Neil Gordon, The Designer's Coach comes from a family in the Home Furnishing business. His career began early cutting his first roller shade at the tender age of 10. As a third generation retailer he learned from his parents and grandparents, the subtleties of running a business. These powerful role models taught him the value of building relationships in selling. At the age of 28 in Boca Raton, Florida he started his first business as a custom drapery workroom to the trade and built a successful window treatment company.

In 1991, he relocated back to his childhood roots in New York and established his window treatment design and sales business, "Decorating with Fabric". As a full custom workroom, they fabricate window treatments, bedding treatments and upholstery. During the past 16 years, Decorating with Fabric has created exceptional designs and unique window treatments for thousands of delighted clients throughout the eastern seaboard.

Neil Gordon has served on the editorial board of Window Fashion magazine, and was a monthly columnist. He has been featured as a cover story in Drapery and Window Covering Magazine. He is a business coach and his site www.the
designerscoach.com
serves the interior design industry.

Neil recently started a new online learning website called The WCU Online www.thewcu.com. This is a site dedicated to training window covering professionals in all aspects of their business.
 

 

 

 

 

 

 


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