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Lesson B-213-1 Closing with Color $149

What are the specific attributes of certain colors?

What is color forecasting?
How do you specify color for your clients?
Colors are almost a secret weapon for closing sales. You tap into the buyers emotions in a way that is unmatched by most other methods. It's as if they are in a trance when you are able to invoke the color spectrum as a tool to drive your points home and have them nodding their heads in agreement to your proposal.
But you have to know what you're doing! You need to match the colors with the client's vision, and you must do so by walking a tightrope.
Too much color and it will be considered an over-the-top mess.
Too little and it's a bland, boring job that could make you look like you are either lazy or incompetent, and that can be a death knell for your business.
In this lesson you will be introduced to:

Color concepts
Color schemes
The importance of the Color Marketing Group
Factors that influence color directions
Color trends
Color power words
Important considerations when selecting paint colors

his is a unique lesson with many significant profit opportunities. Your clients are relying on you to suggest proper color choices. Don't let them down!
To enroll click here

On-Demand Courses

Biography

Neil Gordon, The Designer's Coach comes from a family in the Home Furnishing business. His career began early cutting his first roller shade at the tender age of 10. As a third generation retailer he learned from his parents and grandparents, the subtleties of running a business. These powerful role models taught him the value of building relationships in selling. At the age of 28 in Boca Raton, Florida he started his first business as a custom drapery workroom to the trade and built a successful window treatment company.

In 1991, he relocated back to his childhood roots in New York and established his window treatment design and sales business, "Decorating with Fabric". As a full custom workroom, they fabricate window treatments, bedding treatments and upholstery. During the past 16 years, Decorating with Fabric has created exceptional designs and unique window treatments for thousands of delighted clients throughout the eastern seaboard.

Neil Gordon has served on the editorial board of Window Fashion magazine, and was a monthly columnist. He has been featured as a cover story in Drapery and Window Covering Magazine. He is a business coach and his site www.the
designerscoach.com serves the interior design industry.

Neil recently started a new online learning website called The WCU Online www.thewcu.com. This is a site dedicated to training window covering professionals in all aspects of their business.