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Lesson B-211-1 The Orchid Principle $149

Referrals are the life blood of nearly every successful business, and The Orchid Principle is a revolutionary way to create an endless pipeline of referrals from your best clients.

As you will see, this system focuses on growing your business from your existing clientele just like you do when you grow Orchids. Orchids actually have a lot in common with your business. You need to nurture orchids very carefully just like you should be nurturing your current client base.

Orchids will thrive for up to a year with proper care. Your business will thrive as well, under the care and instruction of this principle. Generating referrals, positive rapport through regular communication, and an appropriate pipeline of networking will keep your client base growing exponentially throughout your career.
One of the oldest rules in the book is that it's much more expensive to get new customers than it is to maintain your base and get more business from your existing customers.
Most businesses don't follow this rule and wind up investing way too much time and money in chasing new clients and too little in doing additional repeat business with their existent clients.
In The Orchid Principle lesson we'll show you how to build upon the clients you already serve. When you have a satisfied client they are almost automatically predisposed to purchase again by either purchasing more and/or purchasing something different.
There are 10 steps to this principle and you'll learn them all.
When you've discovered how this principle works and know how to use it to your benefit just watch as the floodgates open to new business from your current customers, thus keeping them close to you and far away from your competition.

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Biography

Neil Gordon, The Designer's Coach comes from a family in the Home Furnishing business. His career began early cutting his first roller shade at the tender age of 10. As a third generation retailer he learned from his parents and grandparents, the subtleties of running a business. These powerful role models taught him the value of building relationships in selling. At the age of 28 in Boca Raton, Florida he started his first business as a custom drapery workroom to the trade and built a successful window treatment company.

In 1991, he relocated back to his childhood roots in New York and established his window treatment design and sales business, "Decorating with Fabric". As a full custom workroom, they fabricate window treatments, bedding treatments and upholstery. During the past 16 years, Decorating with Fabric has created exceptional designs and unique window treatments for thousands of delighted clients throughout the eastern seaboard.

Neil Gordon has served on the editorial board of Window Fashion magazine, and was a monthly columnist. He has been featured as a cover story in Drapery and Window Covering Magazine. He is a business coach and his site www.the
designerscoach.com serves the interior design industry.

Neil recently started a new online learning website called The WCU Online www.thewcu.com. This is a site dedicated to training window covering professionals in all aspects of their business.