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Lesson B-111-6 The Marketing Solution-Creating Awareness $129

Marketing a custom business is much different than other types of marketing and other types of businesses. It's not performed in terms of black and white. There's a grey area that must be mastered. Here's why:
Custom work is never seen until it is delivered. In the custom business we first sell an intangible--your service. It's not until the actual installation is performed that the service transforms into a tangible product.
Those who understand this phenomenon are way ahead of the game in terms of both marketing and customer service, and it's extremely helpful in knowing how to create awareness to our target market.
In The Marketing Solution lesson we'll give you a complete overview of marketing strategies, tactics and planning. We'll give you step by step instruction on how to gain the grey area expertise required to masterfully market your precious intangible service, resulting in immediate increased business and sustained long term growth.
We'll be covering the 3 areas of marketing strategy:

Outreach
Visibility
Credibility

We'll also make sure you're well versed in the following:

Direct contact and follow up tactics
Networking and referral building
Public speaking
Event marketing
Advertising
Closing
Scripting
Goal setting

In addition, we'll compare prospects vs. contacts vs. leads vs. referrals and how to make the most of each category and present you with the SMART marketing system.
And, at the end of the lesson we'll actually provide you with a personal action plan and tracking worksheet you can plug in to your business based on your unique marketing needs. Chances are your competition is already doing these things.
This lesson is a full marketing experience not to be missed!

To enroll in The Marketing Solution-Creating Awareness lesson click here

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Biography

Neil Gordon, The Designer's Coach comes from a family in the Home Furnishing business. His career began early cutting his first roller shade at the tender age of 10. As a third generation retailer he learned from his parents and grandparents, the subtleties of running a business. These powerful role models taught him the value of building relationships in selling. At the age of 28 in Boca Raton, Florida he started his first business as a custom drapery workroom to the trade and built a successful window treatment company.

In 1991, he relocated back to his childhood roots in New York and established his window treatment design and sales business, "Decorating with Fabric". As a full custom workroom, they fabricate window treatments, bedding treatments and upholstery. During the past 16 years, Decorating with Fabric has created exceptional designs and unique window treatments for thousands of delighted clients throughout the eastern seaboard.

Neil Gordon has served on the editorial board of Window Fashion magazine, and was a monthly columnist. He has been featured as a cover story in Drapery and Window Covering Magazine. He is a business coach and his site www.the
designerscoach.com serves the interior design industry.

Neil recently started a new online learning website called The WCU Online www.thewcu.com. This is a site dedicated to training window covering professionals in all aspects of their business.