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Course B-310 Marketing Essential $799 In this course you'll come face to face with the engine that drives your design business: Marketing. It's critical that you know what you're doing when marketing your services, because quite frankly, not knowing enough about marketing could put you out of business. People who spend too much risk losing precious cash flow. People who don't spend enough stand to become overlooked in a competitive marketplace. In the Marketing Essential Course we'll help you to maintain the perfect marketing balance, while showing you the ropes on how to advertise like someone who's been doing it all their life. The Orchid Principle: in this lesson you'll discover the power of generating an endless stream of referrals by nurturing your existing client base. The Marketing Coach: here you'll begin to understand just how important the marketing process is to your business, and how all the pieces must fit together in a cohesive, economically sensible and creatively intelligent way. Also covered in this course: The Pinocchio Principle, Home Staging for Designers, The Marketing Solution and The Networker. Once you've had the Marketing Essential Course under your belt, you'll be well equipped to market your design services, plan for the future using current tactics that work, and strategize with the end game in mind. Take the full lesson and save over $100! Course B-310 includes the following Professional Study Units:
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